Problems and Solutions

Using the SPRE Model for Problem Solving in Business

The Situation-Problem-Response-Evaluation (SPRE) model is a useful tool for presenting and solving problems. It can be especially helpful for business professionals who need to communicate clearly and effectively.

Interestingly, this model is often used in fairy tales, which follow a simple and effective structure. Typically, a fairy tale starts with a 'Once upon a time' scenario which describes the scene of events, followed by a problem such as a dragon or evil lord. Invariably, a hero turns up to solve the problem and it finishes with a 'happily ever after description of how the hero's efforts solved the issue. 

The SPRE model works perfectly well in our daily work lives and many of us probably use it without realising. It is extremely common in academic study and research, which you can read about here, so university-educated professionals probably sillt use it. Here, we have a little look at how you can use it in your professional life.

1. Situation

First, describe the Situation. This is where you provide context and background information. In business, this means explaining the current state of affairs. For example, you might describe how your sales team has been performing over the past quarter. Be clear and specific so everyone understands the starting point.

Example: "Our sales team has been consistently achieving their targets for the past six months, with an average growth rate of 5% per month."

2. Problem

Next, identify the Problem. This is the issue that needs to be addressed. In fairy tales, this might be a dragon attacking the village. In business, it could be a sudden drop in sales or a project running over budget. Clearly define the problem so that everyone knows what needs to be solved.

Example: "However, in the last month, our sales have dropped by 10%, which is a significant deviation from our usual performance."

3. Response

After identifying the problem, explain the Response. This is the action taken to address the problem. In fairy tales, the hero might fight the dragon. In business, you might implement a new marketing strategy or reallocate resources. Detail the steps taken to resolve the issue.

Example: "To address the decline in sales, we have launched a new promotional campaign, increased our social media presence, and provided additional training to our sales team."

4. Evaluation

Finally, provide an Evaluation. This is where you assess the results of your actions. In fairy tales, this is the "happily ever after" part. In business, it means analyzing the effectiveness of your response and determining whether the problem has been resolved. Include any lessons learned or recommendations for the future.

Example: "As a result of our actions, sales have rebounded by 8% this month. The promotional campaign was particularly effective, and we plan to continue similar initiatives in the future to maintain growth."

Following the overall and smaller structure

Using the SPRE model can help you structure your problem-solving process clearly and logically. It ensures that everyone understands the situation, the problem, the response, and the evaluation of the results. Therefore, you might imagine your report or action plan to be four paragraphs long, with each section included. 

You should remember though, that each paragraph you write sometimes follows the same structure. Paragraphs containing one idea may contain a statement sentence followed by a problem, a possible solution and an evaluation of the solution. 

By following this model, you can improve your communication and decision-making skills in your professional life.


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